Fintech
Orbit Finance
A challenger fintech needed to look as trustworthy as the banks it competes with, without feeling like one.
Brand IdentityWebsite DesignUI/UX
+212%Qualified leads
-38%Bounce rate
2.1×Demo requests
The challenge
Orbit had strong technology but a forgettable brand and a website that confused first-time visitors. Sign-ups were flat and sales cycles were long.
Our approach
- Repositioned the brand around clarity and calm confidence
- Designed a new identity, tone of voice and design system
- Rebuilt the website with a simpler story and a focused sign-up flow
